An autoresponder and newsletter service is an invaluable feature of any web site. It is an effective way to stay in touch with current and future customers.

By offering an email free tip of the week you get a legal reason to send your customers email messages on a regular basis. Done correctly it can be a great tool to build confidence in your services.

List server

It is possible to use your own list server built into your own software package, but a much less challenging option is to subscribe to a list server service.

If you plan to send out bulk emails to your customer list, using a third party list server service will protect your site from spam complaints.

Pricing: You will get a package like this for as little as $20 a month.

There are many list server packages around. Here are to options:

Aweber.com

We use Aweber.com and we are extremely happy with the service they provide.

Alisthosting.com

Also Alisthosting.com offers an 'affordable email list server solution to fit your needs'.