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The Fast Start Guide To Success With Google AdWords Part2
How to set up your Google AdWords Campaign The idea of this article is to show you how to set up an AdWords campaign as a means to promote your web site - and to do so in a way that your ad shows up on top of the listings and ahead of your competitors. P.S. In part three there's an exciting twist to the concept of monetizing through Google AdWords - so make sure you don't miss that one!
So what is the secret to success with Google AdWords? It's all about the keywords! The whole concept of Google AdWords revolves around one single philosophy: Using keywords to create ads to draw attention to a business or a web site. Google AdWords are those little ad-boxes you see on the right hand side of the page when you do a search on Google, and are not to be confused with the organic search results that dominate the left side of the same page. Google AdWords is a service you pay for, but you only pay when somebody clicks on the ad. This mechanism is referred to as "PPC", or Pay Per Click. You are in complete control how much your AdWords campaign is going to cost. You decide how much you want to pay for every click (you actually make a bid for a word or a phrase) and you set a daily limit for how much you want to spend.
How to build an effective AdWords campaign The secret to a successful campaign is:
Finding the best keywords to create a good AdWords ad The trick is to put yourself in your customer's place. Imagine that you're sitting in front of your customer's computer. Which words or phrase do you type into the Google search bar? If you can find the correct answer to that question, you're already half way there. Fortunately there are many tools available to help you pick keywords that fit your campaign. Keep in mind that the free tools might not be quite as useful as the the more comprehensive paid tools. In many cases they wil be handy to give you a quick rough guide, but not for deep research. We will take a closer look at six keywords research tools. I have left the two I consider the best till last. Keyword research tools: Google AdWords Keyword Tool The Google AdWords Keywords Tool is a great way to generate synonyms and variations of your existing keywords. Adding these terms to your keyword list can help ensure that you don't miss out on relevant traffic.
Google Suggest A very handy tool to assist you with quickly getting ideas for good key words is Google Suggest. Google Suggest can be found here. You simply type in your search phrase and a drop down list appears to show you words people search for related to this search phrase.
Overture Keyword Selector Tool Overture's Keyword Selector Tool lets you type in a term related to your site and it will return related searches that include your term. It will also show you how many times the term was searched on in the past month.
Google Sets Google Sets is a very handy tool to predict a succession of words that are related to a set of words you type in. Let's say you have got a web site promoting re-sellable products and you type in re-sellable books, resale rights and resell rights. Google Sets will then return with more relevant words. In this case some of the words are master resell rights, master resale rights, private label rights, source code, private label, ebook resell rights and reprint rights.
The Fast Start Guide To Success With Google AdWords Part2... cont.
Keyword research tools cont.: I have left the two most powerful keyword research tools till last, simply because these are the only tools that we mention here that don't come for free. The tools are "Wordtracker" and "Keywords Analyzer". Mind you, neither of them are in the high price bracket and if you are serious about building a solid online business around Google AdWords, I firmly believe that owning one or even both of them would be a great resource to you.
Wordtracker Wordtracker is a company that compiles over 330 million search terms and claims to be the industry's leading keyword research tool. You can type in a keyword and get a return of a list of hundreds of variations on that keyword that has recently been searched on the Internet. Wordtracker is without a doubt a great tool to find niche opportunities and exploit them before your competitors. You subscribe to Wordtracker. One year's subscription costs $299.
Keywords Analyzer Despite the reputation of Wordtracker, the Keywords Analyzer is presently maybe the most versatile keywords research tool on the market. The features are really too many to mention. Here are a few... As you type in your keyword you get the following results:
With Keywords Analyzer you can easily identify underdeveloped niches that could be well worth while building campaigns around. Click in on their web site and read more about all the features for yourself. Keywords Analyzer is being sold at $97.
Choosing enough keywords The most common mistake that people do is to bid on too few keywords. If your are only bidding on 10 to 20 keywords you will be struggling to make an impact, because you will be bidding on the same keywords as everybody else. To give yourself a chance to beat your competitors your best bet is to bid on several hundred keywords, even as many as a thousand. Remember that you have access to tools that can search and find all these variations for you - you don't have to find them all by yourself!
Test, test, test You now know the importance of using the right keywords and how you can find the right keywords. The final step is to put your ad together using these keywords. You don't want just any ad... You want a killer ad! You want an ad that at least shows up on the first page people end up on a Google search and preferably near the top of the page. You don't really want to pay more for your ads than necessary and there are some little changes you can do that can bring your bid prices right down.
Beating down your bid prices The secret to beating down your bid prices lies in your click-through rate (CTR). The click-through rate is the percentage of clicks you get on your ads from all the people who are searching. If 100 persons search, your ad shows up 100 times and two of these persons click on your ad, your CTR is 2%. The secret to bringing down your bidding price is to ensure that your CTR goes up, because Google will rank you higher as your CTR goes up. How can you achieve that? By continuously be working to improve on your ad by testing. The general rules of ad writing also apply to AdWords… The secret lies in the ad copy - how you put your words together. The implications of just changing a couple of words around can be huge, so the importance of testing different variations of the same ad can't be stressed enough. There are examples of AdWords ads where only two words were changed around with the result that one ad got more than ten times the CTR of the other. When your CTR goes up you will be able to retain the same position on the page while paying less. So remember Test, Test, Test!
NB! Don't forget to study Google's own instructions on how to set up Google AdWords under "Google AdWords Step-By-Step" as you are setting up your account. P.S. In part three there's an exciting twist to the concept of monetizing through Google AdWords - so make sure you don't miss that one! |