The Fast Start Guide To Success With Google AdWords Part2
How to set up your Google AdWords Campaign
The idea of this article is to show you how to set up an AdWords campaign as a means to promote your web site - and to do so in a way that your ad shows up on top of the listings and ahead of your competitors.
P.S. In part three there's an exciting twist to the concept of monetizing through Google AdWords - so make sure you don't miss that one!
So what is the secret to success with Google AdWords?
It's all about the keywords!
The whole concept of Google AdWords revolves around one single philosophy: Using keywords to create ads to draw attention to a business or a web site.
Google AdWords are those little ad-boxes you see on the right hand side of the page when you do a search on Google, and are not to be confused with the organic search results that dominate the left side of the same page.
Google AdWords is a service you pay for, but you only pay when somebody clicks on the ad. This mechanism is referred to as "PPC", or Pay Per Click.
You are in complete control how much your AdWords campaign is going to cost. You decide how much you want to pay for every click (you actually make a bid for a word or a phrase) and you set a daily limit for how much you want to spend.
How to build an effective AdWords campaign
The secret to a successful campaign is:
- Choosing the right keywords
- Choosing enough keywords
- Refining your ads through testing, testing and testing
Finding the best keywords to create a good AdWords ad
The trick is to put yourself in your customer's place. Imagine that you're sitting in front of your customer's computer. Which words or phrase do you type into the Google search bar?
If you can find the correct answer to that question, you're already half way there.
Fortunately there are many tools available to help you pick keywords that fit your campaign.
Keep in mind that the free tools might not be quite as useful as the the more comprehensive paid tools. In many cases they wil be handy to give you a quick rough guide, but not for deep research.
We will take a closer look at six keywords research tools. I have left the two I consider the best till last.
Keyword research tools:
Google AdWords Keyword Tool
The Google AdWords Keywords Tool is a great way to generate synonyms and variations of your existing keywords.
Adding these terms to your keyword list can help ensure that you don't miss out on relevant traffic.
Google Suggest
A very handy tool to assist you with quickly getting ideas for good key words is Google Suggest.
Google Suggest can be found here.
You simply type in your search phrase and a drop down list appears to show you words people search for related to this search phrase.
Overture Keyword Selector Tool
Overture's Keyword Selector Tool lets you type in a term related to your site and it will return related searches that include your term. It will also show you how many times the term was searched on in the past month.
Google Sets
Google Sets is a very handy tool to predict a succession of words that are related to a set of words you type in.
Let's say you have got a web site promoting re-sellable products and you type in re-sellable books, resale rights and resell rights. Google Sets will then return with more relevant words.
In this case some of the words are master resell rights, master resale rights, private label rights, source code, private label, ebook resell rights and reprint rights.
Next >>
| 
Member Benefits
